Every organization has a day when the branding’s glimmer wears off and it begins to question whether the brand is actually doing more harm than good. Even the biggest names in the industry change their branding: Pepsi has done it 11 times, Apple three times, and Starbucks four times. Here are five reasons why your business might consider rebranding:
1. Changing hands in leadership.
Brands are frequently associated with the company’s creator, especially in privately held businesses where the brand adopts the founder’s personality. A new identity is a way to express the shift when the ownership of the company changes—from one generation to another or to an outside owner. Usually, the change affects more than just the brand; it also affects other areas of the company, and branding can support and enforce this transformation.
2. When a brand requires a redesign.
It’s difficult to stay current and innovative. To stay up with the changes in their particular marketplaces, even the greatest firms in the world have altered their brand identities. Without rebranding and repositioning, rivals would take market share away from them. Target is a great illustration of a company that improved its market position by taking a deliberate and strategic approach to branding. Refreshing the fundamental components, such as colors, typeface, or logo treatment, can respect your history while embracing the future.
3. Acquisitions And Mergers.
What occurs to the legacy brands when a company merges? An acquisition is a good opportunity to assess any audience, product set, or geographic overlaps. Reiterating key themes and brand emphasis is also crucial. Mergers may necessitate the creation of a completely new brand, or just a “touch-up” to the visual identity and messaging.
4. Your Clientele evolves.
Your brand should revamp along with consumer behavior. Your business needs to remain current and stand out among your audience’s various options. The things that a target audience finds important change as a result of the speed at which the company operates today (e.g., technology, pricing, convenience). More potent than battling for customer retention or regaining your audience after they’ve left is a proactive, new brand.
5. Brand Repositioning.
As a business expands, its brand persona evolves and comes to represent different things than it did at first. The problem is to establish a position that connects with them. Brands change to reach new audiences. The original identity of a firm might lose its value as it grows and prevent it from realizing its full potential.
Rebranding With The Assistance Of a Digital Marketing Agency In Pune
Your brand is a valuable asset that ought to promote your creativity. The management of a corporation should not take a rebrand carelessly. After all, an unnecessary rebrand is the only thing more expensive than a rebrand. The first stage is accepting change and realizing that evolution is necessary. From there, establishing an enduring brand necessitates dedication to your culture, customers, and financial position.
Rebranding exercise done for Kamalraj Properties by Zest Creative
To help in reaching its business objectives, Zest’s creative minds always choose an unconventional yet difficult path. Zest, the top advertising and creative firm in Pune, empowered the Kamalraj Properties brand. Kamalraj Group is served by a team of enthusiasts at Zest Creative, who constantly work towards making the brand flourish through its various residential projects. By rebranding Kamalraj Properties, we came up with the distinct thought”We respect spaces”. Here we emphasized each individual’s need for personal space. A rollout by Mr. Sachin Khedekar has helped the brand get a stronghold in the real estate market by getting a complete makeover.
Zest Creative is among the top-notch 360-degree Branding Agencies in Pune on which you can rely for your branding needs. When it comes to serve and assist you in your journey to revamp we are the market leaders.