Social media is constantly changing. Social media has seen drastic changes and ups and downs in the market in the second half of 2022. The takeover of Twitter by Elon Musk and the decrease in Meta’s market capitalisation this year. Not to mention the Snap Inc. warning from May 2022, which foresaw trouble for the formerly flourishing digital advertising sector. Social media stocks suffered enormous losses; as a result, this year. Industry experts, however, frequently hold a different opinion. Marketers, social media managers, and agency chiefs still have a lot of faith in the power of social media.
The economy around social media is continuously evolving and growing. This constant change is a great opportunity for social media marketers searching for inventive methods to connect with their audiences. For any business trying to develop its social media presence, staying on top of emerging trends predicted to be big this year is essential. With all this in mind, let’s look at emerging trends that one must look out for in 2023.
3 Social Media Trends to Look out For
The Importance of Being Authentic
Instagram and Snapchat saw a rise in filters and overly edited pictures across social media. However, users and consumers today are looking for authenticity in a brand. Users want more and more to relate to a brand and the content that it puts out. As a result, the demand for pictures and content that are as authentic and original as possible has risen. Original and genuine content is seen in the rise of Tik Tok and the BeReal app, which strives for authenticity and originality. The demand for engaging content with no filters and relatable social media personalities has risen. This is a trend that will continue to increase well into 2023.
The rise in AI as a powerful tool in Marketing
The amount of data used in modern marketing techniques are higher than ever. Many businesses use this data to create more individualised connections between their audience and brand. 80% of consumers are more likely to purchase if the customer experience includes personalisation. Even though there are numerous ways to tailor digital marketing campaigns, only 10% of organisations do so.
According to global consulting firm McKinsey, the next frontier for customisation will be “offline person-to-person experiences.” They assert that the transition will be driven by cutting-edge analytics and AI-enabled solutions. Companies employing the marketing strategy are experiencing a significant impact. However, the actual effects of AI-driven personalisation have yet to be fully realised. The Rise of Personalized Commerce study showed a 200% ROI was reported by 70% of brands using AI personalisation.
Brand Accountability and Social Awareness
The pandemic brought about increased use of social media platforms that helped people stay connected with their friends and loved ones and the world around them. This increased the demand for accountability from brands all over, with more and more users demanding that brands take a stance on social issues happening around them.
Calling out brands for their positions on various social problems is one of the hottest trends on social media. In some cases, taking an incorrect stance can result in a brand being “cancelled.” Numerous incidents have demonstrated the degree to which this is true over the past two years. However, it goes beyond just social justice concerns. People are more interested in discovering if a corporation is open about its supply networks. Consumer complaints regarding unfair labour practices have caused major brands to have a lot of problems. The tech giant Apple and fast fashion retailers like H&M and Shein are excellent examples of this.
To Sum Up!
Social media trends are constantly changing and evolving. These three trends stated above are a partial list. There are many more ways that upcoming trends can affect how brands work in the social media space now. As such, having an excellent creative agency behind you that can help with brand and social media marketing is of the utmost importance. Zest Creative offers that and more to help provide your brand with a leg up from others.