Real estate brand from Ahmedabad, Gujarat enters a highly competitive market of Pune with two iconic projects – Shaligram Sky and Shaligram Pavillia. The group was expecting to gain a premium position and rates given its luxurious offerrings.
The brand is new to Pune. Hence getting it into the consideration set of Pune consumers was a herculian task.
We built curiosity with attention grabbing teasers and organized a grand launch with impactful site branding and unforgetful experience at the sales office. Outdoor and print media were used extensively to spread the message.
Both the projects were talk of the town and there was excitement among buyers resulting in good no of footfalls at the site.