Even if the ways of sales & marketing have changed profoundly, the core psychology of consumers is still the same. As consumers, they always expect to get what they want, at a right cost and from a right marketer without any quandary. This was true even in earlier years when Digital Marketing and other such smart marketing techniques and technologies weren’t even born. And when a consumer doesn’t easily get what he/she wants, it means there are serious obstacles in the handshaking process of consumers and marketers. For e.g. if a consumer named A wants to buy product Z and marketer H has that product, but A doesn’t know about it and even H doesn’t know that A wants it. Now this scenario is missing a way of solution high-time, a solution that could have fulfilled the needs of both A & H but due to lack of connecting dots in between them, the problem remains unsolved. This is where SEO, Search Engine Optimization comes to the rescue. SEO is the most effective technique highly used in this age of Digital Marketing. Since almost all businesses have adopted the prowess of Digital Marketing, they must think about SEO. In this digital age, a business website has become essential for every business. It may sound hilarious, but they say that your business is genuine only if you have your own business website. But just having your business website isn’t going to do any good. There are numerous other aspects that enable you to achieve a significant business growth & help spread the awareness of your brand and SEO is one of them.
Having your business website & making it SEO-enabled make your website stand out in this cluttered market. SEO is the process by which you can enhance your website’s visibility for users’ relevant searches. And a better website visibility helps you get more consumers to land on your website which automatically leads you to attain a significant business growth. Now let’s see how exactly SEO works…
It all starts with search engines like Google & Bing that use smart bots in order to crawl webpages on the web & gather information as well as data from these sites & index them in an apt manner. Then according to the Google search algorithm, these webpages are assigned with the ranking that determines the sequence of which page will appear first in the search engine.
To suffice these SEO standards, a website must have a quality content which consists of trending & relevant keywords. By using target keywords, a website can ladder up to the highest place in the search engine dictionary. The design of the search engine algorithms aims at surface relevancy & authoritative paging to deliver users an efficient search experience. A website optimization & quality website content help your website rank higher in the search results. SEM, also known as Search Engine Marketing, is a crucial and important factor that runs parallel with Search Engine Optimization (SEO). SEM is an integral part of internet marketing that implicates the paid promotion of websites to increase their visibility in search engine result pages (SERPs). SEM usually incorporates SEO as SEO improves the quality and quantity of incoming website traffic from search engine & it targets unpaid or organic website traffic whereas SEM targets a paid website traffic to increase the website visibility.
SEO or SEM, both are super beneficial for you in the process of boosting your business, brand, product or service in the digital landscape. And we at Zest Creative can take your brand to the newer heights of success through our proactive and smart SEO, SEM and SMM (Social Media marketing) services. Do get in touch with us & boost your brand’s digital presence.