S.B. Patil Group has been successful in diverse verticals – Real Estate, Education and Fitness. However, they wanted to achieve growth, enhance value of their brand by having a strong, single brand promise
We proposed a rebranding exercise to them. To carry this out we studied their target audience and stakeholders for each of the verticals. We concluded that the core of the brand philosophy was walking ahead towards prosperity together. Hence the positioning statement we arrived at is – Together, towards tomorrow. And we also suggested that the name be shorter – SBP Group instead of formerly S.B. Patil Group.
The whole team of SB Patil Group now had a single, clear brand statement and the new logo underlined the identity of the brand SBP Group. All the verticals came under the umbrella of one brand.