Optisan, a product of Optima Life Sciences Pvt. Ltd. launched on Tuesday, 8th December 2020 at a grand function held in Pune. Optisan offers Foot & Surface Cleaner, Hand Rub and Fruit & Vegetable Cleaner. We at Zest Creative not only build the brand from scratch but also managed the launch event successfully.
Background:
Optima Life Sciences Pvt. Ltd. has been manufacturing biosecurity products for the poultry industry for more than a decade. Hence the company has a strong base of technical knowhow, competent manpower and the right and adequate infrastructure.
Challenge:
Launching a hygiene product in a market where big and established brands were already present was a huge challenge.
The Zest effect:
With insights drawn from our market research, studying the hygiene products sector and uncountable brainstorming sessions of our creative team, The Zest Team conceptualised and developed complete communication for the brand for the pre-launch, launch and post launch stages.
Result:
Curiosity was generated and the brand’s social media handles were flooded with enquiries, from both B2B and B2C categories.
