Background: MSD is a global animal health and research-driven company developing and manufacturing a broad range of veterinary medicines and services.
The Task: The company’s new product, Floxidin (An injection that kills bacteria in a single shot) needed a promotion to communicate its benefits to the users.
The Action: We went for the direct approach route to convey the message.
The Result: The response was direct, to be precise ‘Amazing’ in our client’s words. Many practitioners highly appreciated the brand and its communication platform.
