MSD is a global animal health and research-driven company developing and manufacturing a broad range of veterinary medicines and services.
The company’s new product,Floxidin (An injection that kills bacteria in a single shot) needed a promotion to communicate its benefits to the users.
We went for the direct approach route to convey the message.
The response was direct, to be precise ‘Amazing’ in our client’s words. Many practitioners highly appreciated the brand and its communication platform.