Kamalraj Group has a glorious presence of 18 years in Pune’s real estate arena. The group has been crafting spacious and luxurious projects in Pune and PCMC. The group was eying big growth and approached us for rebranding exercise.
We proposed a rebranding exercise to them. After studying their pattern of consistently focussing on luxurious homes and maintaining affectionate bond with their customers, we came up with a strong positioning statement – We respect our space.
After the new brand identity hit the market, perception of their existing customers changed for the better and the new prospects found it promising.