There are several common customer pain points that brands should address to improve the customer experience and increase customer loyalty. This blog will discuss effective ways of addressing the common pain points of clients. Difficulty in finding information Customers often struggle to find the information they need on a brand’s website or through customer service …
Customer pain points that a brand should address. Read More »
The market is a sea of great opportunities and tremendous possibilities. A creatively planned strategy and thorough market research are required to introduce your brand effectively. Several important factors directly affect your brand’s positioning in this highly competitive market. The current blog will discuss those affecting factors in detail. Gaining the identity Identity is a …
Culture is an important factor that has a direct impact on media communication. Consumers tend to follow certain consumption patterns depending on the underlying cultural philosophy. Successful brands intentionally adopt their brand strategy in line with this cultural philosophy. They weave their brands into the fabric of local culture. The process of being culturally relevant …
The Impact of Culture on Branding Done by the Brands Read More »
When it comes to creating a memorable brand identity, consistency reigns supreme. Take a look at some of today’s most recognizable global businesses and how quickly you can name them in a matter of seconds — and you’ll realize how important building consistency is. From McDonald’s gleaming golden arches to the legendary half-eaten piece of …
Consumers recognize and remember your company through brand recognition. The greater your brand awareness, the more people will recognize your logo, messaging, and products. Brand recognition is a broad term that refers to how aware and informed people are about what your brand has to offer. What is the significance of brand recognition? Brand recognition …
Every organization has a day when the branding’s glimmer wears off and it begins to question whether the brand is actually doing more harm than good. Even the biggest names in the industry change their branding: Pepsi has done it 11 times, Apple three times, and Starbucks four times. Here are five reasons why your …
