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Brand Building

Customer pain points that a brand should address. | Zest Creative Blogs

Customer pain points that a brand should address.

There are several common customer pain points that brands should address to improve the customer experience and increase customer loyalty. This blog will discuss effective ways of addressing the common pain points of clients. Difficulty in finding information Customers often struggle to find the information they need on a brand’s website or through customer service …

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How to ensure that your new product reaches to the right customers | Zest Creative

How to ensure that your new product reaches to the right customers

It is very important to recognize your potential customers in order to hit profitable sales goals. One needs to opt for thorough research to find out the appropriate market for the product. If you take the help of creative mediums to build a strong persona for your brand, then it is quite a hassle-free job …

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Things to care before launching your brand

Things to Care Before Launching Your Brand

The market is a sea of great opportunities and tremendous possibilities. A creatively planned strategy and thorough market research are required to introduce your brand effectively. Several important factors directly affect your brand’s positioning in this highly competitive market. The current blog will discuss those affecting factors in detail. Gaining the identity Identity is a …

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The Impact of Culture on Branding Done by the Brands | Zest Creative

The Impact of Culture on Branding Done by the Brands

Culture is an important factor that has a direct impact on media communication. Consumers tend to follow certain consumption patterns depending on the underlying cultural philosophy. Successful brands intentionally adopt their brand strategy in line with this cultural philosophy. They weave their brands into the fabric of local culture. The process of being culturally relevant …

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