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  • March 11, 2024

What is WhatsApp Marketing? What are its benefits and its features?


by Zest

What is WhatsApp Marketing?:

What is WhatsApp Marketing?

WhatsApp marketing is nothing but promoting your products and services with your audience through the app. It is basically like a friendly chat between your audience and you. Companies use WhatsApp to send updates and news about their products/services and special offers that might be going on and to help customers quickly if they have any issues. Businesses can create group chats with customers, to share exclusive updates or offers. It makes the customers feel like they are a part of a special group. It becomes a more personalized way of communicating with your customers.

Benefits of WhatsApp Marketing?:

Benefits of WhatsApp Marketing?

Higher user engagement: People love spending time on WhatsApp. It brings the world closer. This means that if you are a business, it is a fantastic place for you to connect with customers and encourage them to engage with your business.

Global reach: With over 2 billion users Worldwide, WhatsApp is one big phone directory. For businesses, they can reach people in all corners of the world. It is like having an international phonebook at their fingertips.

Better conversion rates: Studies indicate that WhatsApp has a higher conversion rate than other traditional channels like emails and SMS. Messages sent through WhatsApp have a higher open rate and an average response time of 90 seconds. That is why these days more and more businesses are turning towards WhatsApp Marketing to build stronger relations with their customers and give them a better service which will ultimately drive them to success.

Increased customer satisfaction: WhatsApp has increased customer satisfaction because it is easier to communicate with faster results. When a business communicates with its customers through WhatsApp, it is more direct and personal. This increases the chance of your customers sticking around and they tend to come back.

Features of WhatsApp Marketing?:

Features of WhatsApp Marketing?

Key features of WhatsApp Marketing are broadcast messaging to multiple recipients, making it easier to send updates, offers, and announcements. It also has the feature of automated messages, enabling businesses to provide customer support. Group chats enable community building and increase engagement, fostering loyalty among customers. WhatsApp’s end-to-end encryption ensures security building trust among customers.



Overall WhatsApp Marketing offers a direct and interactive platform to all business owners for their products/ services. A secure network to connect and grow their community.