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Steps before a thoughtfully planned successful launch

Introducing a new product or service in the market is sure a great thing. But there are countless crucial facets involved in the process of launching it. When a business decides to launch a product/service, it should first ensure that the said product/service has potential to suffice the needs of consumers. Maximum value and the …

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An idea that can never fail is a consistent dialogue with your prospects

Any business is born out of one’s dream, aspiration, passion and of course longing for earning extravagant profits. But a future of any business completely depends on its constant upbringing by its promoter. Business certainly is not only about gaining excessive profit; it is all about creating a family outside your family that will serve …

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Marketing of FMCG Product

Marketing FMCG products and marking an organization dynamic in this industry isn’t pretty much as simple as it looks. The difficulties are multi-overlap. Allow us momentarily to talk about them individually. 1. Accurately characterizing the TG is troublesome. Typically, an organization has numerous item marks under its pennant. Also, the TG changes from one product …

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JAPFA

Background:Japfa, a leading poultry brand of indonesia opened its first retail outlet in india.Task:Client wanted us to design their flagship outlet.Action:A complete path of consumer experience was defined and laid out accordingly. E.g., From the entry point, to ordering, receiving the order to exit.Result:The Japfa Best Managing Director, Procurement Head, Chief Marketing Officer appreciated our …

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OPTISAN

Background: Optima Life Sciences Pvt. Ltd. has been manufacturing biosecurity products for the poultry industry for more than a decade. Hence the company has a strong base of technical know-how, competent manpower, and the right and adequate infrastructure. Task : Launching a hygiene product in a market where big and established brands were already present …

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AMULYAM

Background:Amulyam is a township of over 500 apartments (1 & 2 BHK) at Dudulgaon, Moshi AnnexeThe Task:To make Amulyam stand out in the clutter and get maximum footfalls and bookings.The Action:We roped in Marathi film actors Vaibhav Tatwawadi and Manva Naik and created a story of a couple based on an insight that wives are …

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MSD ANIMAL HEALTH

Background: MSD is a global animal health and research-driven company developing and manufacturing a broad range of veterinary medicines and services. The Task: The company’s new product, Floxidin (An injection that kills bacteria in a single shot) needed a promotion to communicate its benefits to the users. The Action: We went for the direct approach …

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MEN’S AVENUE

Background: Men’s Avenue, a leading retail store in Pune, was looking for a new outlook and a new identity.  The Task:To generate new brand buzz in the market with an offer of a 50% Discount. The Action:After a strenuous and in-depth brainstorming and a thorough market analysis, we came up with unique positioning and that was …

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GLOBION

Background:Globion is a world-renowned company produces vaccines and other health-related products for the poultry and livestock segment.  The Task:To deliver a complete make-over of the company’s brand including new packaging design, store branding, and out of the box idea for their exhibition stalls.  The Action:We crafted a strategy for empowering Globion with a new look. …

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