There was a time when advertising more relied on traditional mediums like newspaper ads, radio ads, television ads, etc. And if you remember those days, people were too had an emotional connection with these ads, brands, products, services. The admen back then used to believe in crafting emotions and not just ads. Some of the …
As we have seen in the last blog how the advertising world has changed radically, yet there’s one of the oldest factors in advertising, Celebrity Endorsement is still prevailing to be the effective one. When you bring in a famous celebrity to endorse/promote your product/service, there are high chances that it will make a huge …
In this unlock phase, all businesses are trying their best not only to get back on track but to recover the loss it had to bear during the lockdown. In the process, all businesses have to cross many hurdles as the impact of COVID-19 will be here for a while. However, it doesn’t mean we …
The Lockdown resulted out of COVID-19 pandemic has literally locked the revenue of many organisations. But as lord Krishna said ‘This time too shall pass’, we must believe in our strength to rise like a Phoenix. Good times are waiting for us.How businesses can rise back up when lockdown breathes its last? 1) Even though …
Digital Marketing has garnered its prestige as the most popular, effective and lucrative marketplace almost all around the globe. Today, every business entity has taken a huge leap of evolution by making the digital landscape an assured home for its business. Various proactive digital marketing media have become prominent points of sales for almost every …
A great comfort by Facebook- No more restrictions on Facebook Ad Image content Read More »
Even if the ways of sales & marketing have changed profoundly, the core psychology of consumers is still the same. As consumers, they always expect to get what they want, at a right cost and from a right marketer without any quandary. This was true even in earlier years when Digital Marketing and other such …
SEO- ONE OF THE MOST EFFECTIVE ONLINE MARKETING TOOLS Read More »
Imagine you’re living a peaceful & delightful life at a seashore village. And one day, unexpectedly, a mammoth storm hits your life and takes everything away from you. The only thing you are left with is hope. And determination to get out of it. Today, we’re in the exact same phase resulted out of the …
APPLIED INNOVATION CREATES A PATH TO POTENTIAL OPPORTUNITIES Read More »
Optisan, a product of Optima Life Sciences Pvt. Ltd. launched on Tuesday, 8th December 2020 at a grand function held in Pune. Optisan offers Foot & Surface Cleaner, Hand Rub and Fruit & Vegetable Cleaner. We at Zest Creative not only build the brand from scratch but also managed the launch event successfully. Background: Optima Life …
Proud to manage the Launch of Optisan, India’s first Foot Sanitizer brand. Read More »
Introducing a new product or service in the market is sure a great thing. But there are countless crucial facets involved in the process of launching it. When a business decides to launch a product/service, it should first ensure that the said product/service has potential to suffice the needs of consumers. Maximum value and the …
Steps before a thoughtfully planned successful launch Read More »
Any business is born out of one’s dream, aspiration, passion and of course longing for earning extravagant profits. But a future of any business completely depends on its constant upbringing by its promoter. Business certainly is not only about gaining excessive profit; it is all about creating a family outside your family that will serve …
An idea that can never fail is a consistent dialogue with your prospects Read More »
